Our Values

Beauty is only skin deep

It’s about acceptance, not perfection.
Our products aim to get the best from your existing skin.
Looking after what you were born with is much more important
than trying to change it.

Common sense & evolution

Our world has changed, it’s fair to
correlate that our skin has changed, too. So, it makes sense that the way
we treat our skin is reflective of its environment. That we should evolve
our treatments, as our skin evolves with our surroundings.

The individual

Genetics, ethnicity, environment - no skin type is the same.
We treat the individual, not the mass skin stereotypes.


There are some things science can’t explain.
We feel that, and we consider our intuition to support our decisions.
Because, if we look inwards we find the answers we are longing for are already there.

Experience & efficacy

If it doesn't work - well, it will.
Because that's what we do, and we've been doing for 40 years.




Linda Meredith has worked in the beauty industry for over 40 years. Throughout that time she has noticed a dramatic change in how our skin is evolving, researching what has caused these changes, it became very clear that in the last 60 years toxins are a major factor.

Chemicals, preservatives and hormones are now part of our everyday life and have had a dramatic affect on our skin. Existing products no longer address our skincare needs. Following the guise of oily, dry and combination for so many years, we have all been pigeon holed into thinking we have only one choice. Skin types still exist but they now overlap - meaning existing methods no longer work. For this reason, an alternative concept in skin care needed to be created.

The Linda Meredith skincare range was developed to deal with skin problems and not skin types, which is why we introduced layering. Our entire range was developed to overlap and each product work in harmony to address individual issues. We all know that some days we may feel tight, other days we may have dry patches or breakouts, for this reason each product within the range has been designed with certain attributes but when overlapped the effectiveness is increased, normalising skin and revealing a natural glowing complexion.

All of our products work to increase hydration levels and help to slow down the ageing process but more than that we have removed unnecessary chemicals such as parabens and made all of our products safe to use during pregnancy. Our concept is to feed the skin with essential ingredients as we feed our body and we believe this is the way forward to the next generation of skincare products. The results speak for themselves.